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Devaira Collective

Devaira Collective

High-performance Magento 2 backend with a React PWA and custom GraphQL for Indian ethnic and Indo-western wear.

Transforming challenges into success.

Empowering businesses by transforming challenges into success using advanced IT solutions, creativity, and strategic thinking.

Project Overview

Devaira is an India-based women’s fashion brand specializing in ethnic and Indo-western wear, blending traditional craftsmanship with modern design—from sarees and lehengas to fusion wear. We delivered a modern ecommerce stack with Magento 2, a React PWA, and custom GraphQL for a fast, mobile-first experience.

Project Overview
Project Requirements

Project Requirements

  • Build ecommerce on Magento 2 backend
  • Develop a fast, scalable React-based PWA frontend
  • Implement custom GraphQL APIs for frontend–backend communication
  • Smooth experience across PDP, PLP, Cart, and Checkout
  • Mobile-first performance and UX for fashion shoppers

Challenges need smart solutions.

Every project has its unique set of challenges. We embrace them as opportunities to innovate and deliver exceptional results. Our team thrives on finding creative solutions to complex problems, ensuring that we not only meet but exceed our clients' expectations. With a strategic approach and a commitment to excellence, we turn challenges into stepping stones for success.

Modern Frontend Requirement

Traditional Magento frontend was not enough for an app-like experience.

Dynamic Fashion Catalog

Many variations (sizes, colors, styles) needed optimized backend logic.

Performance Expectations

Fashion shoppers expect fast loading, especially on mobile.

Seamless API Integration

Efficient GraphQL was required between Magento and the PWA.

Smart Approach to innovation

Every project has its unique set of challenges. We embrace them as opportunities to innovate and deliver exceptional results. Our team thrives on finding creative solutions to complex problems, ensuring that we not only meet but exceed our clients' expectations. With a strategic approach and a commitment to excellence, we turn challenges into stepping stones for success.

Magento 2 Backend Development

Customized core functionality, complex product types, and scalable performance.

PWA Frontend (React)

Modern storefront, reusable components, mobile-first UI.

GraphQL API Development

Custom APIs, optimized fetching, secure communication.

Core Ecommerce Features

PDP with dynamic attributes, PLP with filters and sorting, Cart & Checkout, My Account.

Results that speak for themselves.

our commitment to excellence and innovation has consistently delivered outstanding results for our clients. We take pride in our ability to transform challenges into opportunities, and our results reflect the dedication and expertise of our team. From increased efficiency and cost savings to enhanced user experiences and market growth, our results speak for themselves. We are proud to have helped our clients achieve their goals and look forward to continuing to deliver exceptional outcomes in the future.

Fast & Modern Shopping Experience

PWA significantly improved speed and UX.

Improved Mobile Performance

Mobile-first architecture improved engagement and conversions.

Seamless Backend–Frontend Sync

GraphQL enabled smooth, efficient data flow.

Scalable Ecommerce Platform

Magento 2 supports growth and large catalogs.

Conclusion

We built a modern fashion ecommerce platform for Devaira—Magento 2 plus a high-performance PWA—tailored for today’s shoppers in the competitive Indian ethnic wear market.